A Reader’s Guide to The Invisible Interface

111 questions a management team or board could bring to the book, each pointed at the chapter and page that answers it.

The questions are grouped by situation, not by chapter: your pilot stalled, you’re choosing a vendor or stuck with one, agents are starting to do your customers’ browsing, the board wants to know what it is deciding. Start with the heading closest to where you are.

If you have the book, the guide tells you where to look. If you don’t, it tells you what you’d be looking for.

Enter your email and the guide comes to you as a PDF. I use the email to send the guide, nothing else. If you add the question you’d bring to the book, I’ll see it; if the book doesn’t answer it, it may become the next piece.