This is why pre-design research is essential for the IVD industry

It’s an entrepreneurial fairy tale: two wunderkinds meet in college decide to launch a startup backed by millions in venture capital funding and become 20-something millionaires before they graduate. The details these kinds of fairy tales tend to leave out are the myriad failures and the startups that struggle to move from prototype to launch. But Flatiron Health is, to date, a success story.

The rest of this my piece is published here: http://medcitynews.com/2017/09/pre-design-research-essential-ivd-industry/

Sorry for the redirection, but since it is being published I want to make sure I point everyone in the right direction. If you do like the piece, please let me know here and I can write more on this topic or similar topics.